Rss became a very common thing among websites. Using RSS feed would benefit your marketing effort in several ways:

1. Significant improvements to search engine rank and increased traffic from search engines. How?
- Whenever your RSS feed is displayed on another website a link to your website is also displayed which adds to your link popularity and page rank.
- Listing your RSS feed in RSS feed directories can dramatically increase link popularity and improve page rank

2. RSS is one of the fastest way to get your website spidered and indexed by search engines. With a RSS Feed a new website can be listed in major search engines in as little as 72 hours as you can submit your RSS feed in most major search engines.

3. Creates new ways for potential customers to discover your website, products or services.

4. Provides another way to deliver your newsletter or e-zine to subscribers, many of whom are now reluctant to subscribe to email newsletters for fear of being spammed but will happily subscribe to a newsletter supplied by RSS feed.

5. Dramatically increases repeat customers from existing customers RSS Conversions

6. Creates a new income stream from selling advertising space within your RSS feed RSS Advertising Revenue.