Newspaper ad sales declining

Print-ad revenue at U.S. newspapers last year suffered its biggest decline since at least 1950, the Newspaper Association of America reported, amid signs that conditions in the newspaper industry have worsened so far this year.

Print-ad revenue plummeted 9.4% to $42 billion in 2007, according to an NAA estimate released Friday. Classified ads, which account for a third of the total, were hit especially hard, down almost 17%.

The NAA's estimate showed that while newspapers' online-ad revenue is growing, the extra ad dollars coming from the Internet aren't enough to offset the lost print revenue. Including online revenue, newspapers still saw ad spending fall 7.9% in 2007 -- second only to the 9% decline the NAA reported they experienced in 2001, when the estimate didn't include online revenue.

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Posted by: WebCosmo
Posted on: 3/31/2008 at 3:04 AM
Categories: Advertising / Marketing
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Yiwu us

Monday, March 31, 2008 5:34 PM

Yiwu

I think the net will be great increase

John us

Monday, April 14, 2008 1:52 AM

John

Web publishing is booming now and circulation over the internet will definitely get the desired revenues for print publishers. Predictions also reflecting that online publishing will increase rapidly in future. Companies like http://www.pressmart.net helping print publishers in distribute publications over the new technology mediums like web, blogs, social media, RSS, mobile, pod cast, mobile, etc…I think using these kinds of technologies will get the revenue for print publishing industry.

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