Few days ago I met a businessman in Harvard Square, Harvard University Campus. He been in business for long long time. He does silver jewelry business. Few years back he got somebody do a cheesy website for him that sells those jewelry. He been struggling with that for years. He was looking for some help from me on his website.
During the conversation I asked him what advertising methods he uses. He said he uses Google AdWords. And only AdWords. I asked him how was the ROI (return of investment). He …

Google is changing its AdWords display url policy starting in April 2008. With this change your ad’s display URL must match its destination URL (the URL of your landing page).
For example, the following would be acceptable:
* Display URL: www.google.com/adwords
* Destination URL: www.trackingurl.com/google123
* Landing page URL: www.google.com
However, this example would be unacceptable:
* Display URL: www.google.com/adwords
* Destination URL: www.trackingurl.com/google123
* Landing page URL: www.trackingurl.com

In the world of internet marketing, holding on to every potential client you can is the name of the game. Specially when your site sells something; products or services anything. But when  Internet users visit your website, they are either going to remember it or forget about it.
There is about 7-10% probability a new visitor will remember your website. But there are ways you can make those visitors remember your website and come back when they need your services or products. One way to get them back to your site …

Rss became a very common thing among websites. Using RSS feed would benefit your marketing effort in several ways:
1. Significant improvements to search engine rank and increased traffic from search engines. How?
- Whenever your RSS feed is displayed on another website a link to your website is also displayed which adds to your link popularity and page rank.
- Listing your RSS feed in RSS feed directories can dramatically increase link popularity and improve page rank
2. RSS is one of the fastest way to get your website spidered and indexed by …

Most of you probably know of this tool. Mentioning it here for those who doesn’t know.
Using Google Trend tool you can see how well a keyword is doing as per search volume. If you are starting a website its probably a good idea take a peak on how the market trend is; if its going up or its going down.
http://www.google.com/trends

I know a person who bought several hundred domains redirecting to his main site. Does it really help as per SEO or marketing anyway?
Does it help?
From what I have seen, it really doesn’t help much. That person I mentioned above gets less then 10 hits from those domain redirects; whereas he have to spend several hundred dollars maintaining those domains. Unless they are premium domains or highly searched, buying tons of domains does not really help in marketing.
Best practice
If you happen to have decided to have many domains whats the …

If you haven’t tried it you should. Many people get a good chunk of their traffic from Google images.
If you are interested in getting traffic traffic from Google Images, here are some tips for you:
- Use keywords on img alt tag.
For example <img src=”a.gif” alt=”classified ads” />
- Use keywords on image file name.
For example <img src=”classified-ads.gif” alt=”classified ads” /> is better as compared to <img src=”a.gif” alt=”classified ads” />
- Make sure your robots.txt does not restrict access to the image folder.

If you happen to having trouble bringing in enough traffic to your site, this probably would help you.
1. Make a list of marketing techniques you like to apply. e.g. classified ads, forum posts, social networking etc etc.
2. Make a weekly schedule for each marketing method.
3. Perform the techniques as per schedule.
I was able to get 35000+ monthly uniques to one of my sites using this method in 10 months.
This may seem easy, its not. Its lot of hard work. If you are up for hard work, start today.

I ran a contest last month for winning $20 on subscribing to cosmocentral.com feeds.
Its time to give the prize. We have randomly picked a person from the subscription list. I have emailed the winner. As soon as the winner gets back to us we will update you.
I like to thank you all who participated in the contest. Its been fun for me; I am sure you had fun as well. If you didn’t win keep an eye for upcoming contests.

This gonna be an easy win contest. All you have to do is subscribe to my blog feeds and enter the contest.
Steps:
1. Subscribe to the RSS feed
2. Also subscribe to the Email feed
Make sure you subscribe to both.
One winner will be picked after 30 days on February 1, 2008. I will make a blog entry about the winner on the same date.
Payment will be made through PayPal.