There are a lot of rumor around regarding Google and Twitter. Some tech news websites are reporting Google buying Twitter, some reporting Google and Twitter partnering together. Its all started when Google created an account at Twitter.No matter what its a win-win situation for  Twitter.

Twitter gets the most out of this:

• Free news coverage from the rumor. This is a damn smart marketing trick. This “Rumor Game” worked pretty good getting Twitter a huge momentum.
• Solid income for Twitter if they partner with Google. Even if Twitter eventually gets no deal with Google their income would increase several times more then what they earn now, just from the huge number of new users they would be getting.

FaceBook had huge momentum last few years. People just loved it. Now with this Google Twitter Rumor Game Twitter can take away a big part of the spotlight. I would not even be surprised if Google and Twitter planned this whole thing against FaceBook.

Marketing Lesson For Us:

This is a very classic example how rumor can be utilized for marketing.