Marketing by Protesting

Protest got big power if you do it right. To have success on this you gotta be one of the firsts, otherwise you will miss the train.

The idea is creating a campaign protesting something and you market your site in an indirect manner.

Example is Yahoo
As you know Yahoo is having a big redesign of their site. Now if you start a blog protesting it, it will catch easy attention. You gotta have some solid articles on the site and make some legit points why you think its not good. You can spice it up doing things like signature collection etc.

As you know everything needs marketing. So you have to market this one as well. But the brand your are protesting for should help you a lot in marketing.

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Posted by: WebCosmo
Posted on: 9/23/2008 at 6:11 PM
Categories: Advertising / Marketing
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Don't play big when you are baby

When we start to put our footprints online we wanna be The FaceBook Owner Like or something like that; really big.

Now thats a problem. Why? Lets say you have a store trying to sell everything. And there is a big chain store like Wal Mart next to yours. Who you think gonna win? Not you. Did you ever noticed the type of stores around big chains ones? If not you should.

Play Small and Win
When you are just starting take a small piece of the pie. As like you are baby and can handle only small portions.

There are reasons of doing it:
- You certainly can't be the expert of everything. Or you don't have the money to hire people.
- When your site specialized on a certain niche, your site gets authority status to search engines. And that means lot of free traffic.
- Once you can make this small portion working, you can grow later to your way to become the next rich.

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Posted by: WebCosmo
Posted on: 9/17/2008 at 6:16 PM
Categories: Advertising / Marketing
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Microsoft Soap Opera

You know Microsoft appointed comedian Jerry Seinfeld for their new ad campaign. So far their been two ads with Jerry Seinfeld and Bill Gates.

Watch the first one:

 
Watch the second one:
 
If you ask me I will say their whole campaign doesn't seem to be working at all. After all I think they have failed to reach the audience they need to reach! Microsoft gotta learn some basic marketing skills now. This whole thing really sounds like soap opera. And with that they won't be able to get people interested in Microsoft search engine!

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Posted by: WebCosmo
Posted on: 9/13/2008 at 2:39 PM
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Categories: Advertising / Marketing
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Started a New Blog

I have bunch of domains sitting doing nothing pretty much. Few days ago I have decided to start a blog with one of them. I wanna see how much demand they have to be used for a website.

This new blog name is DailyGlobal.com. Its about news on entertainment, health, politics, and much more.

Unlike this blog, I have decided to use a wordpress blog software this time. To be honest wordpress is kind of confusing in cases if you wanna go beyond the basics. I even found a bug. But its still cool, once I took some time to get used to things started falling in peices.

Check out the new blog http://www.dailyglobal.com/

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Posted by: WebCosmo
Posted on: 9/12/2008 at 10:04 AM
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Categories: Technology
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Next Page Link Shows 404 Page Not Found on WordPress

Wordpress seem to have this weird problem with the Next page link problem I just faced. I am not sure if it does happen with wordpress hosted version, this case scenario is for your own hosted wp blog. From the home page if you click on Next Page (which supposed to go to page 2) you would get 404 Page Not Found error. This doesn't happen to every cases, generally happens if you change your Permalink setting to Month/Name generally.


Here is the solution to solve this problema:
Check your index.php file inside the theme folder you are using. Find the part that says posts_per_page=. In my case it shows posts_per_page=5 which means there would be 5 posts to be shown per page.


Now problem is there is another place you can set that posts per page number. control panel --> settings --> reading. Check out the entry that says "Blog pages show at most"; in my case it was set as 10.


Do you see the problem? Lets say you have 6 posts total. Since the theme is pulling total post count and calculating if there is more pages based on the hard coded 5 value on index.php it shows "Next Page". Also showing 5 posts based on that hard coded value 5. But when you click on the Next Page link Wordpress engine is not returning any posts, because its calculation is based on the settings --> readings value.


To solve this problem just make sure you have same value on index.php posts_per_page= part and also on "Blog pages show at most" at control panel --> settings --> reading.

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Posted by: WebCosmo
Posted on: 9/11/2008 at 5:15 AM
Tags:
Categories: Programming / Coding
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