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Follow-Up Game

21 March 2008 316 views No Comment

In the world of internet marketing, holding on to every potential client you can is the name of the game. Specially when your site sells something; products or services anything. But when  Internet users visit your website, they are either going to remember it or forget about it.

There is about 7-10% probability a new visitor will remember your website. But there are ways you can make those visitors remember your website and come back when they need your services or products. One way to get them back to your site is having visitors sign up for newsletters. Then you can send emails on various occasions reminding them about your website.

Here are some reasons why contacting visitors is so important:

• First-time visitors to any website rarely buy anything. They tend to do window shopping at first before settling on the websites they decide to patronize.

• On a first visit, potential customers typically don’t know enough about your product or service to purchase from you.

• Some visitors might not have enough money to purchase your product or service at that time. But they are looking for prices and information.

• Visitors haven’t made their decisions yet.

• Your company still needs to build credibility and trust with potential customers before they will purchase from you.

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