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Alexa Rank Can Be Biased

19 October 2007 313 views No Comment

Although I personally don’t value much the Alexa Ranking, to many people its very important. If you are selling text link ads or any other kind of ads on sites like adbrite.com, text-link-ads.com etc Alexa Rank is one of the first things a prospective buyer will look at.

First I would admit this is not a fair way of doing things. I personally don’t encourage you doing this. I am just showing a software design fault of a system which is very well known in the market. If you decide to adopt this technique, you would do it with your own choice.

Ok lets cut the excess talk, get in business.

How Does Alexa Rank Work:
The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and is a combined measure of page views and users (reach). As a first step, Alexa computes the reach and number of page views for all sites on the Web on a daily basis.

The main Alexa traffic rank is based on the geometric mean of these two quantities averaged over time (so that the rank of a site reflects both the number of users who visit that site as well as the number of pages on the site viewed by those users)

How Alexa Rank Can be Increased?

As you can see from above Number of Page Views is one of two factors Alexa uses to compute a site’s ranking. If you can increase the page views your chances of getting Higher Alexa Ranking significantly increases.

You can increase your site’s Alexa Rank significantly using Meta Redirect or any other kind of redirect on the Same Page.

Every redirect will count as a Page View and thus contributing towards Better Alexa Rank.

Meta Redirect on Same Page

Meta redirect code goes inside the <head> …. </head> tags of your HTML.

To redirect to a page, the syntax is nearly the same:

<meta http-equiv=”refresh” content=”2;url=http://www.exampleSite.com/myPage.html” />

Here the number 2 is the time, in seconds, after which the page should be redirected. Then separated by a semi-colon (;) is the URL that should be loaded.

You can adjust the time so that a visitor does not get too annoyed. After all you need the traffic.

Make sure you redirect to the same page.

Keep In Mind

Meta redirect on same page have some drawbacks. Refreshing the current page can confuse people. If they didn’t request the reload, some people can get concerned about security.

Wanna Play Fair Game?

You may find the above technique an Unfair Game. Here are some tips for you to Improve Alexa Rank in Fair Way:

- Install the Alexa Toolbar on your computer. Everytime you visit your own site will be counted for you Alexa Ranking.

- Get your Friends sign up for Alexa.

- Put an Alexa widget on your site. Every click will be considered as a unique visit contributing towards improving your Alexa Ranking.

- Join Social Networking sites like stumbleupon, Digg to drive huge traffic to your site. Number of visitors is an important factor for improve your Alexa Ranking.

- Recommend your visitors use Alexa toolbar. As Alexa uses data collected from Alexa Toolbars this will greatly contribute Improving your Alexa Ranking.

- Buy cheap text link ads or so to drive traffic to your site. Some Chinese sites will deliver several thousand visitors for $1. Although I doubt if they are real visitors.

- Join AutoSurf programs. Learn more about auto serf from http://en.wikipedia.org/wiki/Autosurf

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